Case Studies
Selected engagements from the last 24 months. Names withheld where confidentiality applies.
Fixing unit economics before media, across fashion, beauty, skincare and fragrance — with one team owning the whole funnel.
85+
D2C brands scaled — India & UK
₹225Cr+
Ad spend managed with full accountability
4.2×
Average ROAS across active accounts
A plateaued founder-led beauty brand repriced, repackaged and rebuilt around contribution margin rather than top-line spend.
3.1×
Contribution margin growth
+62%
Revenue in 6 months
-38%
CAC blended
A narrow entry wedge and a launch system engineered for Amazon's flywheel first, DTC second, retail third.
#4
Category rank, 11 weeks
6.2×
ROAS on launch cohort
24k
First-quarter units
Treating India as a founder market rather than a sales region — narrative, launch site and pipeline rebuilt around how Indian founders buy.
$1.2M
Pipeline in Q1
18
Enterprise conversations
1
Anchor customer signed
