Nutrition — Marketplace
From launch to Amazon category rank in one quarter.
A narrow entry wedge and a launch system engineered for Amazon's flywheel first, DTC second, retail third.
Business Problem
New nutrition line entering a crowded category dominated by legacy brands with deep media budgets.
Strategic Thinking
Chose a narrow entry wedge. Built a launch system engineered for Amazon's flywheel first, DTC second, retail third.
Execution
Positioning, packaging system, listing suite, PPC architecture, creator seeding and review velocity — all shipped in one coordinated 11-week window.
Commercial Outcome
#0
Category rank, 11 weeks
0×
ROAS on launch cohort
0k
First-quarter units