Technology — SaaS entering India
Go-to-market for a global platform entering India.
Treating India as a founder market rather than a sales region — narrative, launch site and pipeline rebuilt around how Indian founders buy.
Business Problem
A Series B global SaaS platform needed to enter India credibly — brand, narrative, pipeline and events in a new market.
Strategic Thinking
Treated India as a founder market, not a sales region. Rebuilt local narrative, launch site and pipeline systems around how Indian founders actually buy.
Execution
Positioning refresh, India launch site, event system, outbound sequences, and founder-led content programme — end-to-end, one team.
Commercial Outcome
$0M
Pipeline in Q1
0
Enterprise conversations
0
Anchor customer signed